Not to mention the sugested advertising guidlines set forth by the American Bar Association haven't been updated since Taylor Swift was born.
Our goal was to create a fresh, approachable, and simple aesthetic that could stand apart from all the boring lawyers in Nashville. We piggybacked some recognition by paying homage to the "Better Call Saul" phenomenon by using Better Know Bo as our tag. We made the brand stand out by using a bright yellow color pallet and punchy, mildly irreverent copy. .